To provide the business and marketing intelligence and insight necessary for more effective age-inclusive marketing, we offer a range of research services. We have the capability to plan and manage most types of marketing research in-house: qualitative or quantitative, primary or secondary.
Client research needs vary. However, the fundamental requirement remains the same: to gain greater insight into this large, complex and diverse group, in order to inform marketing strategy and communications. Here are three ways that we help clients:
1. Research as part of a larger strategic or creative planning project. For example, see the case study below where we planned and managed a number of research methodologies as part of a larger planning project.
2. To provide comprehensive information as the starting point for business and marketing planning. Before commissioning new research, it is always advisable to be aware of the existing body of knowledge. That's where our Mature Market Report comes in (see below).
3. To produce a tailored report to meet a specific brief. For example, we were commissioned by WARC (World Advertising Research Centre) to write a Best Practice Guide for marketing to 50-plus consumers, published March 2016. Read more
The Mature Market Report
The Mature Market Report provides a comprehensive and authoritative introductory overview of the business and marketing implications of the UK's ageing population. The report (200 pages, 60,000 words) draws upon more than 300 data and research sources. It is available as a document, with executive briefing session. Read more
We led an extensive research and planning process to devise a new brand strategy for Trinity College London, an international examinations board. This involved the creation, management and integration of various qualitative and quantitative research instruments involving a number of adult stakeholder audiences. We developed a brand equity model, brand positioning and personality models. Read more
The Mature Market Report
The Mature Market Report - the definitive guide to marketing and older consumers - is produced by rhc advantage, Read more information and request a free executive summary here.
Drawing upon more than 300 data and research sources, the report is available as a document and a presentation. It also provides the basis for conference presentations and in-house seminars and workshops.