rhc advantage - mature marketing

Promotional material for British Gas including all creative concepts and art direction of photography for inclusion in British Gas image library.

“rhc have always matched our expectations, delivering clear creative solutions, on time and on budget, whilst continuing to demonstrate their understanding of our business strategy and brand essence.”

Caroline Amzallag
Marketing, British Gas Trading Ltd

A novel and well-received three-dimensional pop-up, designed to promote eight drink mixers during the festive season, designed to tip and pour as the recipient opens the piece.

“The creative solution to an ambitious brief was very well executed… congratulations.”

Liam Roche
Sales & Marketing Manager

Having successfully produced the annual brochure, rhc were briefed to create a direct mail campaign to stimulate summer bookings for the three UK village resorts.

“An excellent example of effective Direct Mail, stunning visual images and inspired copy, generating a 20% uplift in bookings.”

Steve MacDonald
Direct Marketing Manager

A short term tactical promotion to consumers and the trade, through the multiple and independent sectors, to feature key product lines in the new Hoover range. The aim was to maximise stand out at PoS and create consumer awareness and product interest.

“The creative approach was on brand and on message. Posters, stickers, tent cards and ads all worked well together. From the initial concept to production and print, with the minimum of fuss, in next to no time. Job well done!”

Mark Barratt
Director - Group Marketing Communications & Information Services, Hoover Candy Group

Protyre is the retail arm of the largest independent wholesaler, distributor and retailer of top brand tyres in the UK - Micheldever Tyre Services. Selling over six million tyres a year, approximately 20 percent of the total UK market, worth over £250 million. As well as offering car, motorcycle and off-road tyres from 31 UK outlets, Protyre also fits exhausts, brakes and shock absorbers.

“Protyre trade with most of the leading brand names – Micheli /BF Goodrich, Bridgestone, Dunlop/Goodyear, Falken, Continental, General, and Pirelli amongst others.

With very short lead times and tighter budgets, rhc have created some excellent creative work – galvanising Protyre’s own brand image and message while successfully promoting specific partner offers to both retail and trade customers.”

Phil Pickering
Marketing Manager, Protyre

The brief was clear and explicit… create a themed promotion to encourage Middle Eastern clients staying at the Park Tower hotel in Knightsbridge into an Arabic styled Bedouin tent during the holy month of Ramadan. Creating a distinct Arabic themed logotype and with a colour scheme for roll out on signage and associated promotional material throughout the hotel.

“We are very happy with rhc’s interpretation of both elements of the brief. After creating a stylised logo they then produced a rich Middle Eastern style mailer and gained the awareness required.”

Scott Griffin
Starwood Hotels Marketing Executive

As the new ‘in:control’ service could not be sold ‘off the page’, it was necessary to encourage a direct dialogue with the target audience. This was achieved via an invitation to a free consultation over lunch at a restaurant of their choice.

“So far so good! We have received 50 responses, 18 for Directors’ Lunches, all new companies and new high calibre contacts. Although it takes anything from 16-18 months for deals to come to fruition, it’s good going so far.”

Hannah Keane
Marketing Executive, Telindus UK