rhc advantage - mature marketing

As a result of the merger between Center Parcs and Gran Dorado, a new world of Center Parcs has been created along with a new master brand and three new sub-brands. This Center Parcs Brand Manual is a guide for the usage of the master brand and sub-brands, which is designed to enhance the professionalism of the Center Parcs organisation and all its communications.

“Your skills of interpretation and creative vision have articulated our thoughts with remarkable clarity, remaining loyal to our original concept and encapsulating the true essence of the Center Parcs brand. A fabulous piece of brand communication you should be proud of.”

Michiel Illy
Marketing Manager, Center Parcs Europe

A unique new consumer champion best understood as the UK’s only Probate broker, Final Duties is already commanding a strong position in the niche bereavement services sector.

The proposition and opportunities have continued to develop and the company needed a flexible response and a quick route to market.

After creating an appropriate new brand, rhc rolled out a range of printed and online sales support material suitable for both trade and B2C markets, including stationery, brochure, high volume direct mail packs, exhibition panels and of course a website.

Combined with considered PR in the national consumer press and a comprehensive Pay Per Click campaign to focus online enquiries, interest has been strong.

“I am delighted with the way that the logo and the website looks – you really got inside this brief and I am looking forward to working with you to turn Final duties into a major national brand.”

Adam Walker
Managing Director

Nine years of growth, record home conveyancing transactions and a major office move were catalysts for change at the Live Organisation. The new master brand appeals to both b2b partners and consumers on different levels, raising profile and confirming Live’s position at the forefront of innovation in moving.

“rhc’s comprehensive rebranding programme has had significant positive effects, from new business signings to staff motivation. A year ago, we didn’t have a brand. Now we’re recognised as one of the industry’s top three.”

Chairman of Live

The Starwood Hotel Group is the world’s largest hotel and leisure company. Following appointment to the creative agency roster in 2008, rhc visual strategy have been commissioned to undertake brand identity, marketing collateral and signage for the group. Recent work has been completed for the Citrus Restaurant, Sheraton Park Lane Hotel, London. An Italian restaurant offering the real taste of Italy, with a twist.

“With their clear understanding of the brief and sympathetic approach to the new décor, rhc hit the ground running, creating a refreshingly simple identity, with a real twist to complement the new restaurant ambiance.”

Scott Griffin
Starwood Hotels Marketing Executive