rhc advantage - mature marketing

rhc have assisted EMEA marketing at Alamo Rent A Car for over 10 years, through re-branding, advertising, incentives and the introduction of new sales channels. Serving thousands of destinations throughout the world, Alamo is a market leader in the leisure segment of the car rental industry.

“rhc’s commitment to brand continuity, production deadlines and focus on selling the product, make them an integral and valued part of our team.”

Sally Hinds
Director, EMEA Leisure Marketing.

As part of a new communication strategy and rebranding exercise, rhc were commissioned to create a new national press campaign to sell premium brand watches and diamonds through mail order.

“rhc have been outstanding in their work on the rebranding of Alexanders the Jewellers. The new advertising campaign has generated better quality enquiries and higher conversion. I would have absolutely no hesitation in recommending rhc as the marketing and communication specialists.”

Paul Solomons
Marketing Director, Alexanders the Jewellers

Part of the $9Bn First American Group, First Title companies serve the property sector in the UK and Europe with title insurance and other property related services. The group’s strengths were not fully exploited in the different market channels and rhc were asked to conduct a strategic brand review followed by launch marketing campaigns in selected media.

“Lawyers, surveyors, lenders and investors are very different people. From a standing start, rhc have understood our range of property services and shown how to emphasise the benefits in ways these different clients want to hear.”

David Thorpe
Chief Executive Officer, First Title Group.

Kwik-Fit have 650 Fast-Fit tyre and exhaust centres throughout the UK and are brand leaders across Europe. Having identified an additional revenue stream, rhc were commissioned to promote Servicing, Repairs and MOTs at 250 dedicated centres offering a competitive alternative to the dealer network. This was specifically aimed at Fleet operators via the trade press.

rhc produced marketing collateral for Kwik-Fit Fleet, which included: press advertising, direct mail, posters, loyalty programmes, incentive gifts, packaging, calendars, corporate brochures (in conjunction with major manufacturers) and “Duty of care” safety information – covering everything from Tyres, Exhausts, Batteries, Air conditioning, MOT’s and Servicing through to the promotion of the on road Mobile services.

“As Europe’s number 1 ‘Fast-Fit’ brand leader we needed a strong campaign to communicate the added benefits we could now offer our trade customers. I was delighted with rhc’s hard hitting typographical approach – simple and effective with a strong standout and call to action.”

Mike Wise
Fleet Sales Director, Kwik-Fit Fleet.

As the UK’s leading conveyancer, Live’s objective was to become the market leading HIP provider by raising brand profile in the estate agency market. Through carefully targeted advertising campaigns, Live achieved nearly twice the signings of their nearest competitor.

Your creative advertising solutions have continued to improve Live’s presence within the market. We are now regarded as the number one.

Tim Price
Sales & Marketing Director, Live

Millennium & Copthorne Hotels plc is a dynamic, global hotel company which owns, asset manages and/or operates over 120 hotels in 19 countries around the world. The brand represents a wide variety of hotel styles with high standards of service & facilities in every property, serving international business and leisure travellers.

This regional advertising campaign, aimed at marine and waterway users throughout the UK, was designed to bring business ashore. Offering sportsman and leisure travellers alike comfortable, stylish, award winning concept restaurants and watering holes along the way, making the featured hotels the ideal break from the water.

“Sympathetic to the regional character of Copthorne hotels geographical location this campaign helped to generate valuable incremental business.”

Laura Cranfield
Marketing & Communications Manager, Copthorne Hotels UK & Ireland