the people
Mark Beasley - Managing Director
Mark has 30 years experience of planning and managing successful marketing and communications programmes, working with more than 100 client companies, in most markets and sectors. His experience covers all types of marketing and communications including advertising, brand & corporate planning, direct marketing, integrated marketing communications, marketing research and planning, new product launch and sales promotion.
Mark co-founded one of the UK’s leading marketing communications agencies, which was acquired by Sir Martin Sorrell’s WPP group. Post-acquisition, he worked for WPP as part of a global communications planning team. For the past five years he has worked as a consultant for organisations In the UK and abroad, in various voluntary positions, and as associate lecturer at the School of Management, University of Surrey.
Mark has an MBA (Master of Business Administration) and is a social science graduate. He was admitted to the Marketing Society in 1989, is an active member of the Chartered Institute of Marketing (MCIM), and was elected a fellow of the MCCA in 2000.
Richard Collyer - Creative Director
Richard has over 25 years experience in the creative design, brand marketing and communications business, as a creative consultant and creative director. He has worked with numerous private and public sector organisations in both consumer and B2B markets.
His strategic thinking and inherent ability to translate a creative brief quickly are unique attributes for a creative. Richard has the skills and expertise to consistently apply original thinking to develop concepts that engage audiences and deliver tangible commercial results. He combines a passion for detail with an uncanny ability to find simple solutions to previously complex communication issues.
Richard is the founder and creative director of rhc creative strategy, a full service marketing agency with a blue chip client list that includes Alamo and National, Center Parcs, Chelsea Football Club, Citibank, Fiorano Ferrari, Diageo, InterContinental Hotels Group, Rothschilds, SEGRO, Starwood Hotels, Texas Instruments and WSP Group.
Tom Wright CBE - Chairman
Tom Wright is Group Chief Executive of Age UK and is non-executive director and unpaid Chairman of rhc advantage limited. In January 2009, he was appointed by Age Concern and Help the Aged to lead the two organisations through a successful merger into Age UK – a charity and social enterprise with a turnover of nearly £400 million with its brand partners.
Tom was previously Chief Executive of VisitBritain. Prior to this, he was a Board Director of the Saga Group and Managing Director of Saga Holidays. Tom is a marketer by training, who has worked in marketing roles with organisations including Anchor Foods, Carlsberg-Tetley, United Biscuits and Center Parcs, where he was European Sales and Marketing director.
He is a Trustee of the Imperial War Museum and Chair of their Trading Company. He is also Chair of STAR, the self regulation body for the ticketing industry, and Chair of the British Gas Energy Trust. He also sits on the board of the DEC (Disaster Emergency Committee).
He was awarded his CBE in January 2007 for services to the British tourism industry.
