news item
10.06.2011
Wendy Wu Tours appoints rhc advantage
Wendy Wu Tours, the specialist tour operator, has appointed mature marketing agency, rhc advantage, as its retained brochure design and marketing agency.
Wendy Wu Tours is the UK’s leading independent specialist tour operator to China and a leading operator to Indochina and India. It has appointed rhc advantage to manage the design and marketing of all its brochures, which include separate brochures for China, India and Indochina.
rhc advantage is the UK’s only creative marketing agency to specialise in older, more mature, audiences. Formed by marketing consultant Mark Beasley and creative director Richard Collyer, the agency has recently been strengthened with the appointment of Tom Wright CBE, Chief Executive of Age UK, as non-executive Chairman.
Manuel Mascarenhas, managing director of Wendy Wu Tours, commented: “Most of our customers are aged over 45 and have the time, money and interest to invest in the fantastic travel experience and great value that only Wendy Wu Tours can provide. It is crucial that our brochures reflect the authentic and unique nature of our brand in a way that really inspires our customers and our travel trade partners. We were genuinely impressed with the customer and brand insight that rhc advantage demonstrated – but what really turned us on was their creative vision for the brand, which will be manifested in some of our most stunning brochures yet.”
The first project that rhc advantage will carry out is a ‘mini-brochure’, promoting selected China holidays for 2011, with a ‘fixed price guarantee’. This will be inserted with a number of national consumer titles, and also distributed via the travel trade.
Richard Collyer, creative director of rhc advantage, commented: “We are thrilled to be working with such a great travel brand as Wendy Wu Tours. Many UK operators claim to offer authentic travel experiences, but only Wendy Wu Tours can claim to be owned by someone born in China, with all the unique local knowledge, contacts and access that this implies. This is a brand which can really deliver on its promise and our work will reflect the inspiration, insight and stunning destinations that Wendy Wu Tours can offer.”
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