The Telegraph CRUISE Show, the largest cruise event in the UK, appoints rhc advantage
The Telegraph CRUISE Show is now offering sponsorship and exhibitor opportunities for non-cruise companies for their forthcoming events at London (Olympia) on March 24-25, Birmingham (NEC) and Glasgow (SECC), in October.
The shows provide a high-quality environment for connecting with a mature, affluent consumer audience and are supported by a heavyweight multi-media advertising, marketing and PR campaign. With a collective audience of over 50,000 visitors, the CRUISE show is the perfect venue for companies to interact face-to face with existing and potential new clients.
Around 20 million people are expected to take cruises in 2012, with Europe and North America accounting for around 86 per cent of worldwide passengers – many of whom are aged over 55.
rhc advantage is the UK’s only independent marketing agency to specialise in older, more mature, audiences. Mark Beasley, managing director, comments “Many over-50’s have the time and money to spend on luxury goods, expensive meals and out-of-season holidays. The Telegraph CRUISE show is the ideal platform for companies wishing to position themselves alongside the world’s leading cruise operators, whilst connecting with mature, affluent and influential consumers in a live environment”
Martin Anslow, managing director and CRUISE show organiser, commented: “You don’t have to be in the travel industry to benefit from being involved with the CRUISE Show. If it is high quality, discerning consumers that you wish to engage with, then our team will work with you to develop the perfect sponsorship platform to meet your objectives”.
Notes to Editors
1. The Telegraph CRUISE Show. The Telegraph CRUISE Show is an established premium consumer event which attracts a high-calibre older audience and the events have been successful in attracting all major cruise operators as exhibitors. In total, approximately 50,000 people attend the three shows, which will operate in the following locations this year: London (Olympia) March 2012, Birmingham (NEC) October 2012 and Glasgow (SECC) October 2012. http://www.cruisingshow.co.uk
2. rhc advantage. rhc advantage is the only independent UK marketing agency to specialise in the increasingly mature audiences resulting from the UK’s ageing population. The directors are Mark Beasley (managing), Richard Collyer (creative) and Tom Wright CBE (non-executive). http://www.rhcadvantage.co.uk