rhc advantage - mature marketing

26.01.2012

Hospitality industry neglecting over-65s market, says Barclays

There is a major contradiction between the UK hospitality and leisure industry’s attitude towards the over 65 demographic and the actions of the sector…

20.12.2011

Warmest Christmas wishes from rhc advantage: helping to spread the warmth this Christmas

This Christmas we’re celebrating our first full year as the UK’s only independent marketing agency to specialise in mature audiences.

13.12.2011

rhc advantage launches London’s first luxury retirement village

rhc advantage - the specialist marketing agency for mature audiences - has unveiled the launch campaign for Battersea Place, London’s first luxury retirement village.

12.12.2011

rhc advantage launches campaign for charity crossroads care

Marketing agency rhc advantage has launched a campaign for Crossroads Care Slough, the charity which provides care and care related services for people with care needs and their carers…

09.09.2011

Targeting older people with technical products: the first of an occasional series

I have a confession to make. I’ve just bought a Brennan JB-7, finally succumbing to the ad that has been appearing for some years in Private Eye…

05.07.2011

One of the biggest secrets of ageing…

One of the biggest secrets of ageing is revealed: the so-called ‘Dilnot Report’ (actual title: Fairer Care Funding) is published today (July 4th)...

10.06.2011

Wendy Wu Tours appoints rhc advantage

Wendy Wu Tours, the specialist tour operator, has appointed mature marketing agency, rhc advantage, as its retained brochure design and marketing agency.

06.06.2011

Age Myopia. What can we learn from the UK care home crisis?

It has taken a financial crisis at Southern Cross, one of the largest operators, to bring the UK care homes sector to the front pages – which is where it should have been many years ago…

26.04.2011

News update: all about us, for a change

A client recently pointed out that whenever we met, it was inevitable that we would always talk about the clients’ business, and never our own. This is of course good manners and what consultants are supposed to do. However, she argued, it also means that no-one knows anything much about us…

18.04.2011

Tom Wright CBE completes Virgin London Marathon

Many congratulations are due to Tom Wright CBE, who finished yesterday’s Virgin London Marathon.

12.04.2011

Tom Wright CBE to run the Virgin London Marathon

Tom Wright CBE, Chief Executive of Age UK, is running in the Virgin London Marathon this Sunday (April 17th).

07.04.2011

Why on earth are the elderly so happy?

Over the years, a number of research studies have reported that, contrary to what might be expected, happiness tends to increase with age. Details of some of these are in our research report…

24.03.2011

Today’s Budget. WPP to join rhc advantage?

Martin Sorrell, founder and chief executive of WPP, is widely quoted as saying that today’s Budget could pave the way for WPP – the world’s largest marketing, advertising and research group - to return to the UK. WPP relocated its tax base from London to Dublin, Ireland in September 2008, following a hike in the rate of UK corporation tax…

18.02.2011

65 over 65. 65 famous people who turn 65 this year

I never thought that so many of my heroes, role-models and (dare I say it) pin-ups would be so old. See if a shiver runs down your spine too…

06.02.2011

rhc advantage to present at Chartered Institute of Marketing event this week

If you’re in Cambridge on Tuesday evening (February 8th) then we look forward to seeing you at the following event organised by the Chartered Institute of Marketing.

25.01.2011

The World Economic Forum on the ageing population

The annual meeting of the World Economic Forum starts tomorrow (January 26th) in Davos. Once again, my invitation seems to have been lost in the Christmas post…

25.01.2011

Intern position available at rhc advantage

To apply - Please send your CV, together with a covering letter written in your own handwriting explaining why you are interested in this role, to: Mark Beasley, Managing Director, rhc advantage limited, 113 High Street, Odiham, Hants RG29 1LA

12.01.2011

Has ageism finally come of age?

Former BBC presenter Miriam O’Reilly this week won an employment tribunal against the BBC on the grounds of ageism. Does this so-called ‘landmark victory’ herald a tipping point in the engrained ageist culture and practices of many organisations…

10.12.2010

ILC (UK) publish ‘Golden Economy’ report

A new research project has recently been published by the ILC-UK (International Longevity Centre). The report - ‘The Golden Economy - The Consumer Marketplace in an Ageing Society’ - assesses the market potential of the older consumer…

29.11.2010

The economic challenges of an ageing population: McKinsey join the debate

McKinsey have just released a report which stresses the importance to the UK of taking radical action to address the challenges of an ageing population…

28.09.2010

Research Report Highlights the Facts and Fiction of Marketing To Mature Audiences

A new research report promises to offer an invaluable one-stop source of vital information for marketers targeting today’s older, more mature, audiences…

14.09.2010

Baby Boomers. No-one likes us, we don’t care

2010 has seen the publication of number of books blaming the so-called ‘Baby Boomer’ generation for a multitude of sins. The general argument is summarised by Robert Colville, writing in the Telegraph (September 1st)...

08.09.2010

Some great advertising from Coca-Cola

Avid readers of this blog will recall that last November – before we launched this business – we posted a piece about Coca-Cola’s plans to target older consumers…

28.07.2010

rhc advantage joins Race Online 2012

rhc advantage is now an Official Partner of Race Online 2012, the campaign to increase internet usage in the UK. Led by Martha Lane Fox, who was appointed UK Digital Champion by David Cameron in June, Race Online 2012 aims to get as many people as possible online by the end of the Olympic Year.

20.07.2010

Is the advertising industry ignoring older people?

Campaign magazine - the main advertising industry rag - recently published two articles about advertising and older people. In essence, these said that the advertising industry did not communicate well with the ‘over-50s’...

15.07.2010

rhc advantage brings Maths Alive for Texas Instruments

rhc advantage have launched a direct and digital marketing campaign for Texas Instruments Education Technology division.

08.07.2010

Older, Smarter…and French

This blog has been off the air for a few weeks and apologises to our many readers around the world. One of the reasons for this – apart from pressure of work, of course – is that information about matters related to older people is becoming increasingly prevalent.

03.06.2010

Meet the new boss…why older people are finding the new Government too taxing

Part of my job involves talking to a lot of older people. This isn’t too taxing and many of them are my friends in any case. A number have commented on my last piece headed ‘we won’t get fooled again’ which looked at what the new Government might mean for older people…

18.05.2010

We won’t get fooled again. What does the new Government mean for older people?

As the dust settles after the General Election, it is interesting to speculate as to what difference, if any, the ‘older vote’ has made…

26.04.2010

The Century-Old Consumer

An innovation agency owned by M & C Saatchi has apparently carried out a study with people aged between 20 and 70 in the UK, China, Netherlands and USA. This study examined people’s attitudes and behaviour regarding the fact that they may live to be 100 years old…

12.04.2010

Older People are Cool…

In my last post, I developed the erudite argument that ‘older people rock’. Not only are most of the influential figures in rock music in their 50s, 60s and even 70s, but the audiences for their music include people of all ages. In other words, rock music is inclusive…

25.03.2010

Older Audiences Rock!

Happy Birthday, Sir Elton John – 63 today. And thank you, because your birthday has reminded me to get this particular rant off my chest…

25.02.2010

‘Marketing and Older People’ - updated version of research report now available from rhc

rhc advantage has released an updated version of its research report, Marketing and Older Audiences…

15.02.2010

Older people and HSBC business customers

The following article is to be published in the next edition of Small Business Update, which goes out to the entire SME customer base of HSBC, going live on the last day of the month.

04.02.2010

Where next for Inclusive Design?

Inclusive design was championed by BT at a seminar this week. So far, the principles have been applied mainly to products. Could the principles be extended to apply to inclusive branding…

26.01.2010

Marketing to Older People: Fact and Fiction

The following article is to appear next month in BT Resources, a newsletter sent by BT to its financial services customers…

21.01.2010

Good news - or is it? IPA Agency Census reveals that agency staff are getting younger

19.01.2010

Marketing to older audiences. Myths and Legends - Part One

14.12.2009

Press Release: Launch of rhc advantage, with free research report on marketing and older audiences

rhc advantage, the new UK marketing communications agency for older audiences, is launching this month. A free PDF research report is being offered to coincide with the launch…

07.12.2009

rhc advantage becomes engaged to Age Concern and Help the Aged

rhc advantage, the creative marketing agency for older audiences, has been accepted as a Partner and Member of ‘engage’, business network…

20.11.2009

Ageism in the news. Again!

Ageism continues to be a newsworthy subject. Here are a few recent examples…

17.11.2009

Coca-Cola to target older audiences

Coca-Cola is to target older consumers as part of a bid to double its revenue by 2020, according to a report in Marketing Week today…

12.11.2009

Ageism and Marketing

At rhc advantage, one of our aims is improve relationships between older people and business…

11.11.2009

Marketing to the Over-50s. Why we don’t!

We should all take the over 50’s market more seriously for no other reason than the simple fact that it makes commercial and political common sense…