We work with our clients to develop more appropriate, effective and relevant creative brand and marketing communications for older consumer audiences. We can work with you to create new brand identity and creative strategy. Or, we can create specific creative executions to an agreed brief.
Our capabilities include: concept generation, copywriting, design, digital, photographic and print management. Areas of execution can include: brand identity and communications, direct advertising and marketing, digital and web, brochures and marketing collateral, promotion and retail communications.
Where to start?
The starting point, as with all creative, is a good brief. With years of experience and specialist knowledge of the mature (50+) market, we are well-placed to work with you to write the perfect brief, adding our experience and expertise to your own brand and market knowledge. If necessary, we can also undertake any research and planning that may be needed.
We have expert knowledge on design, copywriting and photographic images for older consumer audiences. For this reason, it is important to be aware of the 'rules' about marketing communications for older consumers. However, it's even more important to know when to break the rules. This is a large, complex and diverse group of people. A 50 year old is very different to a 90 year old. A 50 year old is also likely to be very different to another 50 year old. There can be no 'one size fits all' set of rules.
Brand identity and creative strategy
We create and manage a collaborative process to review and improve your brand identity or creative strategy. This process is likely to start with a brand workshop, to review existing knowledge and assumptions and identify additional research requirements, if any. This leads to a creative strategy, to ideation and to execution. And perhaps a brand identity manual or brand guidelines document.
We are able to manage specific creative projects, adding our expertise to your brief to produce more relevant and effective creative. Our capabilities include: concept generation, copywriting, design, photographic and print management. Areas of execution can include: brand identity and communications, direct advertising and marketing, digital and web, brochures and marketing collateral, promotion and retail communications.
Advertising. Print, press, outdoor, response
Brand. Brand planning, brand identity, brand collateral, brand communications
Copywriting. When it comes to grown-ups, copy is definitely king. First, we work with you to define a communications strategy. Then, we use the English language to inform, entertain and persuade: but never to patronise your consumers or trivialise your brand. Read more about our specialist copywriting service
Creative. Design, art direction, creative concepts and copywriting, content creation, creative and communications strategy
Design. When you need a new brand identity, creative strategy or 'look and feel' for your collateral and website, there is no substitute for experienced and talented design professionals. Led by our creative director, you will find we offer the right balance of new ideas and knowledge of 'what works', plus the craft skills to ensure quality of execution.
Direct marketing. Direct mail, direct response advertising, response collateral, including brochures and mailing packs
Digital. Website design and copywriting, web video, digital assets & advertising
Project & production management. Campaign, creative, photography, print & production
Promotion. Sales & marketing collateral, communications and tactical initiatives.
See a few random examples of our creative work here.