An updated and extended version of The Mature Market Report has been released today by mature market consultancy, rhc Advantage.
The report provides an authoritative and comprehensive marketing overview of the mature market, drawing upon more than 250 data and research sources.
35% of the population is aged over 50, and growing, accounting for 80% of the UK's wealth and 47% of expenditure. Yet this complex and diverse group is all too often treated as a niche, to be addressed based on a few hoary assumptions and anecdotes about someone's Grandparents. No more - read this report instead!
Weighing-in at 213 pages and 62,000 words, the Mature Market Report provides an authoritative and comprehensive introduction to this important audience.
The report is available at no charge to rhc Advantage clients and is otherwise available upon request (fee applies) and to participants in a Mature Market seminar.
A 25-page executive summary is freely-available upon request.
Further information on the Mature Market Report is available here
Mark Beasley, of rhc advantage, mature marketing consultants