On Monday October 6th, I will be presenting at the Trade Days exhibition at the NEC, Birmingham, on the subject of Marketing and Older People.
Trade Days is a new offshoot of the established Pharmacy Show, which is for the 'homecare, mobility and assistive technology trade'.
The link between these products and services and older people is, apparently, obvious. The inevitability of physical ageing means that the older you are, the more likely you are to need these products. It is a fact that 50% of those registered as disabled are aged over 65.
Hence, it has been traditional for these sort of businesses to use a rather stereotyped and outdated image of old people and old age. Decrepit and dependent.
However, perhaps this link isn't so obvious at all. Please consider these points:
Want to know more? Come to my presentation. Or for a friendly chat, contact me: Mark Beasley. (e) firstname.lastname@example.org (t) 0207 193 2361.
Mark Beasley, of rhc advantage, mature marketing consultants