what we do
We specialise in marketing for more mature audiences. We help our clients to gain consumer insight, plan more effective marketing strategies and create more engaging brand communications for this complex and diverse group. To do this, we work in two areas: marketing consultancy and brand communications. Please contact us for further information.
- Research. To help you gain insight, we can plan, manage and analyse most types of marketing research
- Planning. Brand, marketing, creative and communications planning and strategic development, tailored to meet your business needs
- Age Audit. A structured process to improve the alignment of your business, brand and marketing activities with the ageing population
- Age Panel. Our MROC (Marketing Research Online Community) of older people
- Marketing for Mature Audiences. Our extensive research report provides a unique, authoritative and comprehensive introduction to the subject of marketing and the 50+ market
- Workshops and Seminars. Kick-start your teams thinking on the 50+ market with a tailored workshop or seminar
Our insight and understanding of more mature audiences mean that we are able to create more engaging, relevant and effective brand communications.
- Brand planning and identity
- Design, art direction and copywriting
- Digital: website design and web video
- Direct marketing
- Promotion: advertising, sales promotion, sales and marketing collateral
- Project and production management