rhc advantage is a UK-based strategic and creative marketing consultancy that specialises in adult, older and mature (50-plus) consumers. We help our clients to plan and create more effective marketing strategies and communications for older consumers. Our services include brand planning and identity, consultancy, copywriting, creative, design, marketing communications, research and conference speaking. We are experienced and very well-connected.
Why we're here
There are now more people aged over 50 than ever before. The over-50s account for 35% of the population, 47% of consumer expenditure and 80% of personal wealth. The over-65s are the fastest-growing age group and in most markets, consumption growth is now driven by the over-60s.
This group of active consumers is too large to be ignored, too complex to be stereotyped and too diverse to be second-guessed. Yet that's exactly what many businesses do.
That's where we come in. Read about our Mission here.
Cancer Research UK
Clare Park Retirement Community
Royal Horticultural Society
Sanders Lifestyle Footwear
The Walled Garden Company
Trinity College London
Wendy Wu Tours
See some examples of our creative execution work here.
Who we are
The founders of rhc advantage are: Mark Beasley, marketing consultant, planner and writer; and Richard Collyer, creative director, art director and designer. We don't just talk the talk - we also walk the walk, as experienced and successful professionals.
We are supported by an admin, creative and studio team, based at our offices and studio in Odiham, Hampshire. (We also have an office in Chelsea).
For more information, or a grown-up conversation about your business, please contact us now.
What our clients say
"We are delighted with the insight and creativity that rhc advantage has brought to our business."
"We were genuinely impressed with the customer and brand insight that rhc advantage demonstrated – but what really turned us on was their creative vision for our brand.”
"Highly reliable and extremely well organised. Planning is impeccable and they consistently deliver to expectations, deadlines and budget."
"Able to operate at a strategic level, and to translate strategy into effective action."
Read more testimonials here.