about us
who we are
rhc advantage is the UK’s only creative marketing agency specialising in mature audiences. The directors are a team of mature professionals including: Mark Beasley, experienced marketing consultant and planner; Richard Collyer, successful creative and design consultant; and Tom Wright CBE, Chief Executive of Age UK. We aim to provide our clients with creative and effective solutions to the marketing challenges of the ageing UK population, through a combination of marketing consultancy and marketing communications services.
why we’re here
Population ageing is one of the most significant issues facing the private and public sectors. There are now more adults and older people than ever before - an inescapable and unprecedented trend with dramatic implications for business and society. We believe that new thinking and new approaches are needed if these challenges are to be addressed effectively. We’re here to help our clients develop greater competitive advantage through improved alignment with today’s increasingly mature audiences.
what we know
As the UK population continues to age, the increasing size and importance of mature audiences has been matched by greater complexity and diversity. Traditional assumptions about age and ageing are increasingly inappropriate and ineffective as the basis for marketing planning. To ensure that expert knowledge and insight are at the heart of what we do, we have invested in an extensive research project, created a Mature Consumer Panel, and developed a suite of specialist planning methodologies and tools. Find out more>>
what we do
We work in two complementary areas: marketing consultancy and marketing communications. Our consultancy services are based around marketing research and planning, and also include ‘Age Advantage’ workshops intended to ‘kickstart’ your thinking. Our marketing communications services are based around planning, creating and managing an integrated marketing communications approach to mature audiences. Our core disciplines are: brand planning and identity; creative design and copywriting; digital and direct marketing; internal marketing and communications; and promotional marketing and advertising. Find out more>>
partners
We have developed a small team of valued and trusted partners whose expertise is complementary to our own: Professor David Gilbert is Professor of Marketing at the School of Management, University of Surrey; and Professor Paul Sweeting is Professor of Actuarial Science at the University of Kent. rhc visual strategy is a creative and design agency with a 25 year track record as a creative hothouse; Wise Branding is a specialist qualitative research company.
We are committed to improving the lives of older people through improved business and marketing alignment. To this end, we support Age UK (the new name for Age Concern and Help the Aged) as partners and members of their engage business network. We are also Official Partners of ‘Race Online 2012’, the campaign to increase internet usage, led by Martha Lane Fox, the UK Digital Champion.
