rhc advantage is an independent marketing agency which specialises in the 50+ market.
In the UK, people aged over 50 now account for 35% of the total population, 60% of consumer expenditure and 80% of the wealth. And as the population continues to age, there are more of us every year.
We believe that this group is too large to ignore, too diverse to stereotype and too complex to second-guess. We’re here to help our clients to gain insight, plan more effective strategies and create more engaging communications for this important market.
We are an experienced team with the expertise to help your business. The directors are: Mark Beasley, marketing consultant and planner; Richard Collyer, creative and design consultant; and Tom Wright CBE, Chief Executive of Age UK (non-executive).
If you’re interested in talking to the UK’s fastest-growing market, please talk to us first.