rhc Advantage is an independent UK-based strategic and creative marketing consultancy that specialises in the so-called 'mature market' - adult and older consumers (sometimes called '50-plus'). We are an experienced team that can help you develop more informed and effective strategies and communications for this important audience. To find out more about us, please read on. For details of what we do, click here. Information about our research report, the Mature Market Report, is here. For a grown-up conversation about your business, please contact us.